From being an IAS aspirant in Delhi to building a business with an annual turnover exceeding Rs. 100 crore, Anubhav’s entrepreneurial journey is a masterclass in vision, resilience, and innovation.
In today’s competitive world of Indian startups and small business success stories, tales of humble beginnings scaling great heights never fail to inspire. One such captivating journey is that of Anubhav Dubey, the co-founder of Chai Sutta Bar, a tea chain that redefined how India consumes its favorite beverage.
In this blog, we explore Anubhav Dubey net worth in 2025, the rise of Chai Sutta Bar, its unique business model, and what makes his story stand out in India’s dynamic startup ecosystem.—
Who is Anubhav Dubey?
Anubhav Dubey was born in 1996 in Rewa, Madhya Pradesh, with dreams of becoming a civil servant. After moving to Delhi to prepare for the UPSC exam, he soon realized his passion lay in entrepreneurship. In 2016, alongside his childhood friend Anand Nayak, he launched Chai Sutta Bar in Indore.
With an initial investment of just Rs. 3 lakh, they opened a small tea stall. Little did they know, it would grow into one of India’s fastest-growing tea franchises.Learn more about the origin of Chai Sutta Bar—
Anubhav Dubey Net Worth in 2025:-
As of 2025, Anubhav Dubey’s net worth is estimated to be between Rs. 10 crore and Rs. 60 crore, based on various media reports and business analyses. This range reflects his income from the Chai Sutta Bar empire, public speaking engagements, and brand collaborations.
Key Contributors to His Net Worth:
- Revenue from Chai Sutta Bar outlets and franchises
- Brand endorsements, podcasts, and speaking circuits
- Franchise royalty from 325+ outlets in India and abroad
- International expansion (UAE, Nepal, and more)
1. Franchise Fees & Royalties (70% of Revenue):-
CSB’s low-cost franchise model (₹5–10 lakh investment per outlet) attracts small entrepreneurs. With 550+ franchises, Dubey earns through:
– Initial franchise fees – 5–7% monthly royalties
– Supply chain margins (clay *kulhads*, tea leaves).
2. Product Sales (25% of Revenue):-
Beyond chai, CSB monetizes through:
– Branded tea blends (sold online and in stores).
– Merchandise (mugs, T-shirts).
– Eco-friendly *kulhad* subscriptions.
3. Brand Partnerships & Events (5% of Revenue):-
CSB collaborates with brands like Boat and TVF for pop-ups and content campaigns, leveraging Dubey’s social media influence.
Key Milestones:-
- 2016: First CSB outlet opens in Indore.
- 2020: Crosses 250 franchises; featured on Forbes India.
The Expansion of Chai Sutta Bar:-
Chai Sutta Bar has grown from a modest tea stall into a massive chai franchise network. Here are a few statistics that showcase its growth:
- 325+ operational outlets
- Presence in 175+ cities across India
- Expanding internationally to countries like Nepal and the UAE
- Over 4.5 lakh kulhads used daily
This growth is driven by the brand’s commitment to quality, affordability, and social impact.
Entrepreneurial Lessons from Anubhav Dubey:-
1. Start Small, Dream Big:-
Anubhav started his venture with Rs. 3 lakh and no formal business training. His vision was not just to sell tea but to build a brand rooted in authentic Indian street culture.
2. Scalable Business Model:-
By adopting a franchise business model in India, Chai Sutta Bar scaled rapidly with limited direct investment. This helped the brand penetrate multiple markets quickly.
3. Focus on Social Responsibility:
Chai Sutta Bar supports over 250 potter families who supply eco-friendly kulhads, promoting sustainability and local employment.
Chai Sutta Bar’s Success Formula:
3 Lessons for Entrepreneurs** Dubey’s ₹100+ crore net worth isn’t luck—it’s strategy. Here’s what works:
1. Solve a Universal Problem:
Pre-CSB, affordable chai spots were either unhygienic or lacked ambiance. CSB offered **₹10 chai in trendy spaces**—a hit with students and professionals.
2. Scalable Franchise Model:
Instead of owning outlets, CSB focuses on franchising. This asset-light approach fueled rapid growth without heavy capital.
3. Sustainability as a USP:
By using biodegradable *kulhads*, CSB taps into eco-conscious trends. They’ve planted 500k+ trees via CSR initiatives—a win for branding and the planet.
Why Anubhav Dubey Inspires the Next Generation of Entrepreneurs?
Anubhav Dubey’s entrepreneurial story is a beacon for young Indians wanting to create impact-driven businesses. His success emphasizes -You don’t need a large capital to launch a profitable business
Failing in one domain can redirect you toward your true calling
Storytelling and branding are vital to building a recognizable and beloved brand—
What Lies Ahead for Chai Sutta Bar?
The brand’s vision includes expanding further into international markets, launching packaged products, and deepening its digital presence. Anubhav Dubey also continues to participate in entrepreneurship development seminars, inspiring the next generation of business leaders.
Will Anubhav Dubey’s Net Worth Double by 2025?
3 Growth Catalysts -Dubey’s wealth hinges on CSB’s next moves:
1. Global Expansion:
With outlets in Dubai and Nepal, CSB eyes the **$4.5B global tea market**. Markets like the USA and UK, with large Indian diasporas, are next.
2. FMCG Ambitions:
CSB’s retail tea blends (Masala, Elaichi) compete with giants like **Tata Consumer**. Scaling this vertical could add ₹50–100 crore to Dubey’s net worth.
3. Digital Transformation:
A planned app for ordering, subscriptions, and franchise management could boost margins and customer retention.
Final Thoughts:
Anubhav Dubey’s story is not just a tale of rising net worth, but one of determination, community support, and strong business ethics. With a current estimated net worth between Rs. 10 crore to Rs. 60 crore, and a tea empire that continues to grow, Anubhav represents the spirit of modern Indian entrepreneurship.His journey reminds us that with a compelling idea, a mission-driven mindset, and the will to take risks, anyone can create a lasting legacy.—
FAQs:-
Q1: What is Anubhav Dubey’s estimated net worth in 2025?
Anubhav Dubey’s net worth is estimated to be between Rs. 10 crore to Rs. 60 crore, primarily through Chai Sutta Bar’s operations and franchise income.
Q2: Who founded Chai Sutta Bar?
Anubhav Dubey and his friend Anand Nayak co-founded Chai Sutta Bar in Indore in 2016.
Q3: Is Chai Sutta Bar a franchise-based business?
Yes, Chai Sutta Bar operates on a franchise model with over 325 outlets across India and abroad.
Q4: How can I start a Chai Sutta Bar franchise?
You can visit their official website and fill out the franchise form: Chai Sutta Bar Franchise
Q5: What makes Anubhav Dubey an inspiring entrepreneur?
Anubhav’s journey from an IAS aspirant to a successful entrepreneur with limited capital is a testament to his vision, perseverance, and commitment to social impact.